- With the presence of the First Lady of the Republic, Mrs. Maria Clemencia Rodriguez de Santos, was presented 'Subscribe to Move, an initiative that seeks to promote active lifestyles and healthy life from educational institutions across the country.
- The idea was created by
Coca-Cola, with the scientific support of the University of South Carolina, USA.
- In Colombia, seeks to impact 24,000 children between 6 and 12 years in 10 municipalities in seven departments in 2015 to incorporate the movement into their school routine.
- 'Sign up for Move' is funded by
Coca-Colaand its bottler in Colombia, Coca-ColaFEMSA, and is operated by the 'Children's Day Corporation'.
Tulua, Valle del Cauca, July 31, 2015. Today, with the assistance of the wife of the Colombian president, Mrs. Maria Clemencia Rodriguez de Santos, was presented in Tulua, the 'Subscribe to Move, an initiative program seeks to Encourage physical activity and movement in children Between six and 12 years of Educational Institutions. In 2015 This Program will benefit 24 thousand Colombian students from 46 schools in 10 municipalities in seven Departments, mostly in vulnerable conditions.
In the event of presentation which also was attended by the Mayor of Tulua, José Germán Gómez, members of the educational community of the municipality of Tulua college students, the 'Children's Day Corporation' and private sector representatives, led by the General Manager of
'Sign up for Move' is a program that leads to the classrooms the recommendations of the World Health Organization (WHO) say that children and adolescents should be performed at least 60 minutes of moderate physical activity, whether to vigorously every day, as a way to prevent obesity and other diseases, and help to better school performance.
It is an initiative created
" Coca-Cola has a mission to transform the world in a positive way, with real impacts on the lives of people. Sign up for Move is funded by
'Sign up for Move' provides guidance and materials for schools to implement strategies that promote 60 minutes of physical activity per day, as well as guides and manuals which indicate creative ways to encourage physical activity at school and in their classrooms and other spaces.
The municipalities benefited from the program this year are: Candelaria, Caicedonia and Tulua (Valle del Cauca), and Carmen de Viboral Marinilla (Antioquia), Chiquinquirá (Boyacá), La Dorada (Caldas), Dosquebradas (Risaralda), Fonseca (La Guajira ) and Arauca (Arauca).
Coindreau Gabriel, President of
The program is being they operated by the 'Corporation Day of Children' since February 2015 and, in addition to training educators and support for its implementation in the classroom, are performed quarterly measurements, the results of these are sent University of South Carolina which allows for subsequent analysis and monitoring progress of the program, which will be made public.
" These initiatives generated collectively by the Government, the private sector and academia form a golden triangle essential to achieve real changes in the world, sustainable and involve all stakeholders , "added Pietracci.
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Globally, we are the number one soft drink, coffee ready to drink fruit juices and drinks made from juice vendor. Through the distribution system of the world's largest beverage company, consumers in more than 200 countries enjoy our beverages at a range of more than 1,900 billion servings a day. With a commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active lifestyles and healthy lifestyles, foster the creation of environments that are safe and inclusive workplace for our associates, and enhance the economic development of communities in we operate. Together with our bottling partners, we are considered one of the 10 largest private employers in the world, with more than 700,000 system partners.
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Coca-Cola FEMSA (KOF) is the number one bottler of products of The
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On Children's Day Corporation
The Children's Day Corporation is a nongovernmental organization (NGO) established in 1999 in Colombia in the education sector with the playful methodologies developed and implemented. We seek the recognition of children in order to ensure that the community understands the important role that child to achieve progress for the community and families, especially those who are in poverty or violence. - See more at: http://www.corporaciondiadelaninez.org/